The article “Conflict Resolution in Vertically Integrated Firm” by Framarz Byramjee in the Journal of Business, Volume XVII 2008 explains the conflict resolutions within the vertically integrated firms. Vertical Integration is only necessary if firms struggle “to possess superior bargaining power for controlling costs and information over other members in their channels”, it provides more work responsibility and better control. The article also explains that “control is a process that begins when one party perceives that the other has negatively affected.” There are three elemental forms of conflicts based on the stake of the firms; goal conflicts, judgment conflicts, and normative conflicts. The article examines the conflict resolutions, which is "viewed as the primary mechanism for reducing manifest conflict in distribution channels."
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