Introduction to My Research Topic

For my research paper, I would like to research about the advertising techniques of make-up companies.  The way I want to set up the paper is to research one well-known company and understand that companies business and marketing techniques.  After fully understanding that companies business, I would like to compare it to other companies.  I would like to focus on the similarities and differences of the company’s marketing, hoping to find out which companies have found success by certain ways of marketing and what has failed for other companies.  I find it interesting how certain companies are more well-known than others, a goal in my paper is to find out why and how?  The main reason I find this topic interesting is because I am a Marketing major and this is my dream job.